ATOMIUM
A little piece of Belgium in the air. Inspired by the brilliance of Belgium’s most iconic landmark, our Airbus A320 named "Atomium" reflects the symbol of progress, innovation and national pride.
The design: a work of art at 30,000 Feet
Brussels Airlines held a contest to design their next Belgian Icon. Over 900 drawings were submitted! After a public vote, the top 5 creations were presented to an external jury featuring Sandra Kim (Eurovision winner), Alex Callier (Hooverphonic), Philippe Geluck (Le Chat), Sandrine Corman (TV Host), Michèle George (paralympic athlete), Gabrielle Szwarcenberg (fashion designer), Elisia Poelman (painter), Griet Aesaert (designer), alongside Brussels Airlines CEO Dorothea von Boxberg and Michel Moriaux, Head of Marketing.
The Atomium livery, originally designed by Thomas Faes (Faes Architecture) and winner of our “Design your Belgian Icon” contest, embodies a creative interpretation of the Atomium’s nine interconnected spheres. It was chosen as it closely aligns with the Airline’s ambition: “Representing the best of Belgium to the world”.
A flying tribute to innovation
The Atomium was originally constructed for the 1958 Brussels World’s Fair, showcasing the spirit of progress and international collaboration. Today, it stands as an enduring symbol of Belgium’s creativity and forward-thinking vision. With this latest Belgian Icon, Brussels Airlines brings that vision to the skies, transforming one of its aircraft into a soaring tribute to the Atomium’s unique design, historical significance and bright future.
About Brussels Airlines’ Belgian Icons
The idea behind the Belgian Icons is to introduce the best of Belgium to the world. The Belgian Icons are known all over the world and make flying even more fun.
Brussels Airlines’ first Belgian Icon, Rackham, was introduced in 2015 and pays tribute to Tintin, the world-famous Belgian comic.
Earlier this year, Amare was presented to the world which is the most recent Belgian Icon in cooperation with music festival Tomorrowland. The third Belgian Icon currently in the fleet is Trident, the official plane of the Belgian Red Devils and Red Flames, respectively the male and female national football teams.
