Cookie notice

Brussels Airlines uses browser cookies, scripts, web beacons, tracking URLs, pixel tags and similar technologies (hereinafter referred to as "cookies") to provide, protect and improve our website and applications. Below we explain to you how our cookies work, the purpose they have, the type of data each of them collects and how you can manage your cookie settings. 

What cookies are and how they work 

Cookies are small files that are downloaded onto the browser directory or the hard drive of your computer, tablet or smartphone (hereafter “device”) when you visit our website or application (hereafter “platform”). Every time you visit our platform, the cookie and the platform will “communicate” in order for your device to be recognised. This is useful for both you and us. For example, a cookie can allow us to save the text entries you make in form fields on the website so you won’t have to enter the same information again the next time you visit the website, therefore improving your experience on our platforms. Cookies are managed by us through a little program called tool or tag. 

We use first-party and third-party cookies. First-party cookies come from our platform and send information to us only; third-party cookies are placed by third parties on our site and send information about your device to other companies that recognise that cookie. In most cases the information in a cookie is pseudonymised and they identify your device rather than you as a person. 

We use certain cookies permanently but we make use of some of them only on a temporary basis, eg. when we do a promotion. 

When personal data (eg. your browser settings, your IP address) are collected via cookies, those are processed in accordance with this cookie notice and our ​privacy notice.

Data collected via cookies can include your: 

  • Device data (eg. whether you’re on desktop or mobile, MAC address, IP address, operating system version, browser settings) 
  • Log data (eg. time and duration of your online usage, which links you’re clicking on, your searches (e.g. flight search details, booking details) and any information stored in cookies that can uniquely identify your browser or account (e.g. user-, session identifiers) 
  • Location data (eg. your particular entry point to the internet, which can be used to approximate your location) 

Cookies have an expiration date. For instance, some cookies are automatically deleted when you close your browser (called session or temporary cookies), while others remain on your device for a longer time, sometimes until you delete them manually (called persistent or permanent cookies). 

We use several cookies for the below purposes: 

  • Ensuring information security (eg. to ward off cyber-attacks, to monitor performance). 
  • Managing our website (eg. to enable you to access the website from your device and to remember your choices). 
  • Developing a better understanding of your needs, continuous improvement of our website and application. 
  • Analysing how you make use of our websites and application and creating statistics. 
  • Showing you more relevant information and advertisements on our websites and application. 

You can find more information about cookies at ​www.youronlinechoices.eu. 

Glossary 

Pseudonymised IP  An pseudonymised IP address is an IP address which cannot be connected to an individual customer. It is generated by deleting part of the data in the original IP address. This address can be geo-localised to a metropolitan area.  Pseudonymised user identifiers  Pseudonymised user identifiers are number-letter combinations that are used to recognise the same browser/device combination when a website is visited more than once.  Booking details  Booking details are the data generated when a customer books a flight. This is pseudonymised data about the flight, including origin and destination of the flight, the dates, number and type of passengers, booking classes and ancillaries purchased. In addition, these include pseudonymised data about the type of payment (credit card or invoice), encrypted order ID (not including any ticket numbers or confirmation numbers), and timestamp.  Device fingerprint  A device fingerprint is a type of user identifier generated by a combination of details about the hardware and software used by a customer.  Encrypted user identifiers  Encrypted user identifiers are identifiers that could be linked to a specific user profile. They are encrypted so that they are not recognizable and are not intended to be linked back to an individual customer.  Flight search details  Flight search details are the data generated when a customer searches for a flight. This is pseudonymised data including origin and destination of the flight, the dates, number and type of passengers, and booking classes.  IP address  An IP address is a unique address that identifies a customer's device on the Internet. IP addresses are important for security and fraud prevention.  Passenger details  Passenger details are the data that describe individual passengers, including name, postal address and e-mail address. This data is collected when necessary to fulfil a customer's booking request.  Session identifiers  Session identifiers are number-letter combinations that are used to identify a single visit (session) on a platform. This allows you to do things like go back and forth through the booking process without having to start a new search.  User behaviour  User behaviour is data generated when a customer interacts with our platforms, including the specific series of screens visited, buttons or elements clicked, scrolling behaviours or mouse movements. 

Cookie settings 

You can decide for yourself whether we or third parties are allowed to save cookies on your device or not. If you select your preferences on the brusselsairlines.com website domain, then this preference applies to this address. If you use multiple browsers (e.g. Internet Explorer, Safari, Chrome), then you must select a preference for each browser separately and for each of the devices you may use. 

Brussels Airlines offers you a Consent Manager in the form of a pop-up window when you first visit our platform. In this Consent Manager you may select the category of cookies that you want to accept. You can come back on your choices at any time by clicking on the link “Change privacy settings” at the bottom of the platform. A change in your settings will not automatically delete the already placed cookies. To do that, follow the instructions outlined below. 

You can change your browser settings so that they do not accept or save cookies at any time. Alternatively, you can opt to be shown a warning message every time before accepting cookies or you can set your browser up in such a way that it only accepts cookies from certain websites. You can also delete cookies that have already been saved. Deleting all cookies means your device will also delete any opt-out cookie and our Consent Manager will pop-up again next time you visit our platform. You may therefore have to renew your choice to opt-out, too. Below you find general instructions to manage cookies for the most popular browsers: 

You may also employ cookies blockers such as “DoNotTrackMe”. 

Please note that, if you decline cookies on the website, some functions may be limited or unavailable. 

Cookie categories 

Functional cookies are used to manage the platform. They enable a smooth operation, e.g. while booking your flight, delivering the correct answers to your requests and ensuring security features, such as avoiding any malicious use of the website. Necessary cookies are enabled for the services you have requested. Functional and necessary cookies cannot be disabled but you can delete them or opt-out when they are signalled. 

The processing of the data collected through these cookies is based on our legitimate interest. 

We employ the following necessary and functional cookies: 

Cookie name Lifespan  Provider  Purpose  Data transmission to a third country mt.v 59 months brusselsairlines.com  We use the Monetate tool for A/B testing. It is used to modify a platform interface and test which variations create the best experience for our customers. No mPulse 7 days 
 brusselsairlines.com 

 Akamai mPulse cookies are used for technical performance analysis 
AKA_A2 1 hour brusselsairlines.com 

 This Akamai cookie is necessary for the cache function. A cache is used by the website to optimize the response time between the visitor and the website. No ASP.NET_SessionId Session brusselsairlines.com 

 This cookie preserves the visitor's session state across page requests No RT 1 week  brusselsairlines.com 

 This Akamai cookie is used to identify the visitor through an application. No dtCookie Session brusselsairlines.com 

 This Dynatrace cookie is used for website monitoring and operational troubleshooting purposes  No dtLatC Session brusselsairlines.com 

 This Dynatrace cookie is used for website monitoring and operational troubleshooting purposes No dtPC Session brusselsairlines.com 

 This Dynatrace cookie is used for website monitoring and operational troubleshooting purposes

 No dtSa Session brusselsairlines.com 

 This Dynatrace cookie is used for website monitoring and operational troubleshooting purposes No returning_user  1 month brusselsairlines.com 

 This is an "A/B testing" cookie, we use this to test two scenarios and later decide which is giving better results. No rxVisitor Session brusselsairlines.com 

 This Dynatrace cookie is used to correlate sessions, for operational troubleshooting purposes No rxvt Session brusselsairlines.com 

 This Dynatrace cookie is used for monitoring session timeouts  No SERVERID Session brusselsairlines.com 

 This cookie is used to assign the visitor to a specific server - this function is necessary for the functionality of the website. No SSO Session brusselsairlines.com 

 This cookie from Datalex is used to keep you signed in when navigating between our sites No

AMP_TOKEN
channelcloser 
channelflow 
channeloriginator
cmv2 

CONSENTMGR 
utag_main 
_gat_tealium_0
_gat_tealium_1

 12months brusselsairlines.com 

 Tealium is a tag management system which is used to implement scripts and tracking pixels onto our websites and apps. It helps us to send data to the other tools and third-party providers we use, but it does not store any data itself. It sets cookies that allow us to identify you as an anonymised single user. For instance, thanks to this cookie, you only need to choose the cookie consent on your first visit, and not on every single page.     o BAIR_LanguageCookie 1 year brusselsairlines.com 

 This cookie is used to store the language you choose during your first visit. Page content/language may be incorrectly displayed, if the cookie is not set. No ASP.NET_SessionId  Session brusselsairlines.parkvia.com  This cookie preserves the visitor's session state across page requests No ARRAffinity Session brusselsairlines.parkvia.com  This cookie is used to affinitize a visitor to an instance of an Azure Web App. No _ga
_gid
collect 2 years brusselsairlines.com
google-analytics.com  Google Analytics is a website analytics tool. We use Google Analytics to collect aggregateddata. This data helps us understand how visitors use our platforms and identify areas for improvement. In addition, the data serves critical platform functions like detecting errors, fraudulent uses and provides operational data. We use this information to improve the quality, effectiveness and performance of our platforms, so that you have the best possible experience. The Google Analytics script is used to assign values to the cookies that are needed to collect this information. In order to function, Google Analytics sets cookies on your computer. The information generated by the cookie about your usage of our platform is transferred to Google in the USA and stored there.  Yes, US

We use these cookies to: 

  • Monitor website traffic and optimize your user experience. 
  • Evaluate which marketing channels are performing better. 
  • Analyse aggregated data about usage of the website to understand our customers. Randomized identifiers shared with partners. 

The use of these cookies is based on your consent. 

Please find the detail in the table below:

Cookie name  Provider  Purpose  Data transmission to a third country xp-session-seg  brusselsairlines.com  We use conversion scripts from Kayak to track the successful completion of an action (purchases, newsletter subscriptions, effectiveness of advertisement campaigns). This specific script shares pseudonymised booking details with Kayak when customers have been referred to our platforms by Kayak. Kayak sets an encrypted user identifier in a cookie that allows this script to connect a booking to a previous session on their website. The use of these technologies by third parties is subject to their own privacy policy. Yes, US Skyscanner script  brusselsairlines.com  We use Skyscanner conversion scripts to track the successful completion of an action (purchases, newsletter subscriptions, effectiveness of advertisement campaigns). This specific script shares anonymised booking details with Skyscanner when customers have been referred to our platforms by Skyscanner.  Yes, Globally trs aaaid
(14 days) Artefact AAA

We use conversion scripts to track the successful completion of an action (purchases, newsletter subscriptions, effectiveness of ad campaigns).This specific script shares anonymised booking details with Artefact and any partner programs in which you participate and sets a third-party cookie. For example, our Cashback program requires this script and cookie to fulfil its purpose. The use of these technologies by third parties is subject to their own privacy policy.

Artefact‘s privacy policy: https://aaa.artefact.com/privacy-policyeng.do
You can also use their direct Opt-out: ​https://aaa.artefact.com/privacy-optout.do?appLocale=de

We use these cookies for: 

  • Store your preferences from previous visits. 
  • Collect user feedback to improve our website. 
  • Evaluate your interests to provide you unique customised content and offers. 

The use of these cookies is based on your consent. 

Cookie name Lifespan Provider  Purpose  Hotjar_2020 
_hjid 
_hjAbsoluteSessionInProgress 
_hjTLDTest Up to 1 year brusselsairlines.com  This technique is used to record user behavior on the page (click areas, time spent on given page, navigation) for surveys/polls/heatmaps and sessions, to identify where a purchase process gets abandoned. 

We use these cookies to: 

  • Make online and social advertising groups to reconnect with our products later. 
  • Invite specific customer groups to reconnect with our products later. 
  • Share data with our advertising and social media partners via their third-party cookies to match your interests. 

The use of these cookies is based on your consent.

Cookie name  Lifespan  Provider  Purpose  Data transmission to a third country _ga
_gat Up to 2 years brusselsairlines.com  Google Analytics is a web analytics tool which also offers an integration with Google advertising products in the Google Marketing Platform. We use this script to create remarketing lists or audiences in order to personalise our online advertising campaigns. If you give us your consent, Google Analytics will add your cookie to one or several audiences lists. We can create lists of users that visited a specific page or looked for a specific destination. Those cookies can also be combined with location information or interests' segments provided by Google. With these lists, we can re-engage you with relevant, personalised advertisement elsewhere on the internet. We are not able to identify you, nor your device. However, during this process, the information from our first party cookie will be combined with third party cookies and shared with third-party vendors. Google may use the data they collect in connection with data they have about you and personalise the advertising on their own network. For more details, see Google’s Privacy Policy. Yes, US _ga
ads/ga-audiencesUp to 2 years brusselsairlines.com
google.com We use this script from Google Adwords to create remarketing lists or similar audiences in order to personalise our online advertisement. Google associates sessions on our site (first-party cookie) with one of Google’s advertising cookies on users’ browsers (third-party cookie); when you later perform a search on google.com from the same browser, you may see customised ads based on your previous sessions on our platform. Google may use the data they collect in connection with data they have about you and personalise the advertising on their own network. For more details, see Google’s Privacy Policy. Yes, US _IDE
_ga
_gcl_au Up to 2 years brusselsairlines.com
doubleclick.net  Floodlight is the conversion tracking system for the Google Marketing Platform. We use the Floodlight script (formerly DoubleClick Floodlight) to track the performance of our own Google search engine and display advertising campaigns. To do this, Floodlight uses data about your visit to and click behaviour on our website and third-party websites. If you visit certain pages on our website, Google Marketing Platform can report that your visit was a result of one of these ads. A third-party cookie is set by Google DoubleClick. Google may use the data they collect in connection with data they have about you and personalise the advertising on their own network. For more details, see Google’s Privacy Policy. Yes, US Dwin1-Tag 2 years brusselsairlines.com  The Awin (Affiliate Window) affiliate marketing tool is used to track the success of advertising through our partners 
Selligent –Tag
m_cnt
m_ses session brusselsairlines.com  The Selligent tags are used to track website visit counts, time of page view and conversion in Selligent. They are important metrics to follow-up on our campaigns. It is also used for retargeting purposes. No _fbp
AA003
ATN
fr up to 2 years atdmt.com
brusselsairlines.com
facebook.com  Facebook cookies are used to optimise our campaigns on Facebook. They collect information on campaign performance and on how you interact with our website to allow us to address you with customised advertisement on Facebook. The Facebook pixel is triggered during the booking process to capture the booking/drop out pattern (origin, destination, class, etc.). If you have given Facebook your consent to deliver you personalised ads, Facebook Pixel will, upon activation, send general information about the browsing session along with the Facebook cookie, Pixel ID and the URL of the website visited. Facebook processes your IP address. Moreover, Facebook may use its cookies, web beacons, and other storage technologies to collect or receive information from our website and elsewhere on the internet and use that information to provide measurement services and target ads on its own network and connect it to your online activity. Yes, US

When your data is disclosed to parties outside our organization, we advise you to consult the privacy-, and cookie statements of these parties, if you would like more information. 

Changes to the Cookie notice 

We update our Cookie notice from time to time, the latest version is always available via our websites, with the date of publication clearly denoted. Please do check it regularly in order to be aware of the newest version. 

Questions? 

For more information on cookies, please contact the Data Protection Officer at ​privacy@brusselsairlines.com. 

Last update: 23.02.2022.